As you navigate through this website, you'll learn more about one of the most successful broadcast research and consulting companies in America.
I began Bob Harper & Company in 1983 and since then BHC has grown into an influential team of professionals, working with many of the most important companies in the media: : Disney/ABC/Citadel, Entercom, The Journal Broadcast Group, CBS/Infinity, Bonneville, S.B.S., NRG Media, Beasley Broadcasting, Emmis, Greater Media, Westwood One, Cox, and Viacom, for example.
You may never have heard of me until now. That's probably because I have chosen to work with a select number of radio stations, doing quality work for a few rather than stamping out boilerplate answers for many. I hope you'll click on my Testimonials page and read what some of our clients have to say about Bob Harper & Company.
I am often asked, “…what makes BHC different from this company or that one?” I make the difference. I am a programmer and marketer first and I translate audience needs into a clear plan for your radio station. I think of myself as the Elected Representative Of The Audience. Chances are I've been in your job during my successful broadcasting career. I think it comes down to this: Some companies can tell you what's going on out there. I am an expert at letting you know what to do about it.
Every BHC study combines state-of-the-art research techniques with an extra purpose: the desire to see you succeed by following sound advice and direction. I know I'm doing my job if you think of me as one of the station's Department Heads and your Strategic Partner.
And, here is another important reason to strike up a relationship with Bob Harper & Company - Our clients win. In market after market, format to format, BHC stations consistently outperform their competition. Why? They have an information edge and a strategic plan that brings the programming and marketing into sync with what their listeners want.
BHC Stations win!
How may I help you?
“We are drowning in Information
and starving for Knowledge.”
-- John Naisbitt |
